As a marketer, there’s nothing I like more than a unique new product. In fact, I’m kind of a gadget geek, eagerly awaiting receipt of my new iPhone 4S. I just downloaded the new iOS 5 operating system on my iPad 2 and it’s remarkably intuitive. That’s what makes a new product successful.
Some other new products that are in the “why didn’t I think of that?” category:
The U-Socket with built-in USB ports was one of the best new tech products of 2010 and it’s more relevant than ever.
The Match tea light holder by Muuto is clever because you can slide a match through the side and never burn your fingers again.
Dyson’s Hot fan heater is pricey but functional and a thing of beauty compared to competitive products.
Auti is a clever toy for autistic children that will respond well to positive interaction but not to negative behavior.
Quirky is a site that sells so much cool stuff that there are very few items that I don’t want.
A recent study showed that if you touch a new product, you are more likely to buy it. So how do we account for pre-orders of 1 million of the new 4S iPhones in the first day? Brand loyalty. Consistent quality products. Easy, intuitive use. I could go on but I have to play with my iPad now.
