Arline Wall is an executive specializing in the development and marketing of consumer packaged goods. She has managed multi-million dollar brands at several international companies.
Wall was instrumental in the launch of the enduring classic Trivial Pursuit, which broke all sales records and was named Game and Toy of the Year. To date, Hasbro has sold 88 million units in 26 countries.
As Global Brand Director at Toys ‘R’ Us, Wall managed over $1.8 billion in retail sales. Wall’s marketing campaign for a nationally televised line of private label products won her the Toys ‘R’ Us President’s Award for “performance beyond expectations”.
Wall has extensive retail experience across multiple channels of distribution. As Senior Vice President, Product Development & Marketing and a Corporate Officer at Russ Berrie U.S. Gift, she launched over 1500 products annually into the apparel, book, convenience, drugstore, grocery, home decor, mass market, and specialty channels.
Wall is the winner of over one dozen new product awards.
Wall is an author and public speaker who blogs about marketing at http://arlinewall.wordpress.com/.
View her professional profile at http://www.linkedin.com/in/arlinewall and follow her on Twitter at http://twitter.com/ArlineWall.
She is available to speak and write about marketing and may be contacted at marketingbriefs@live.com.
